| CREATIVE DIRECTION & CONSULTANCY
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FEDRIGONI

 

Milan | 2022

MATERIA VIVA

A new recycled collection by Fedrigoni that inspires
and brings the sustainability vision to life.

 
 
 

Nature's beauty is unparalleled. That's why we drew inspiration
from its perfect balance to breathe life into Materia Viva. At every step
of the journey, you can witness Fedrigoni's dedication firsthand.


Materia Viva pays homage to a sustainable way of life,
embodying a universal concept that can communicate,
Fedrigoni's commitment across diverse languages and cultures,
all while preserving its Italian heritage and the depth of its meaning.

 
 

Materia Viva is an ecosystem of experiences. This new collection of Fedrigoni
papers comes to life through a Landing Page and a physical Swatchbook.
The Swatchbook includes a selection of papers that can be customized online
on demand, offering a range of digital and offline experiences.