Singapore | 2019

NOW

Eye-opening pop-up store: bridging the gap between young consumers
and modern retail trends for Eye Care Professionals

Transitions faced the challenge of being perceived as old-fashioned and aimed
to appeal to a younger demographic.

Our Pop-Up Store offered a unique opportunity for the brand and Eye Care Professionals
to gain insights into how young consumers engage with the product and how contemporary
fashion brands operate in retail environments.

The experiential nature of the Pop-Up Store aimed not only to create a lasting impression
but also to empower ECPs to become trusted advisors to their customers. With a deeper understanding
of the younger wearer market, healthcare professionals could tailor their offerings and foster
brand advocacy among this influential demographic.