Rome, Florence, Mexico City | 2016

CUBE OF LIGHT

Heart failure has one of the highest death rates in the world.
In 2016, after decades of stagnation in the field, Novartis was preparing
to launch its breakthrough product, Entresto, with great success

Establishing a personal connection with healthcare professionals can be a challenge,
especially when presenting medical data that is often dry and lacks emotional impact.
Our approach was to exceed expectations by incorporating real patient stories
to ignite a strong desire for participation. We aimed to bridge the gap between
clinical data and the human experience, making the issue of heart failure tangible and relatable.

The Cube became an artefact of the experience, serving as a metaphor for patients' lives
in the hands of healthcare professionals. Inside, it was packed with technology and pulsing
lights imitating a heartbeat, growing stronger each time new pods were unlocked.


Additionally, it provided visitors with the opportunity to receive selected information
via email, allowing our client to track visitors without using sensitive data and formulate
metrics on informational hot spots, completed journeys, or the most frequently visited areas