| CREATIVE DIRECTION & CONSULTANCY
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HISENSE

 

France | 2016

FEEL EVERYTHING

Bringing a new kid on the block, ready to show the world
its true colours as the official sponsor of the Euro Cup UEFA 2016

 
 
 

While Hisense is widely recognized as a top brand in Asia, it hasn't achieved the same recognition in Europe.
To convey the story of an underdog with remarkable strengths and abilities, Hisense partnered
with London's notorious street footballers. Our story unfolds in a neighbourhood often avoided by many,
where raw passion and untapped potential converge, revealing the rise of the ultimate player.